| Best Practice Realtor Technology Model |
| Technology |
Beginner |
Intermediate |
Advanced |
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| Computer with printer |
Desk top office and home |
Lap top mobile |
wireless, get CMLS listings when
in the car |
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| Voice Mail |
X |
All phone numbers go to one
voice mail box |
All phone numbers ring where you
are currently located |
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| Mobile Phone |
X |
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| Pager |
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| Word |
X |
Continuous improvement |
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| Excel |
X |
Continuous improvement |
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| Multiple Listing Service |
Basic |
Intermediate |
Advanced |
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Propert searches |
Sales Statistics |
Sales & Commission Tracking |
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Input Listings & Changes |
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Tax Records |
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Mailing Labels |
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| Powerpoint |
|
X |
Continuous improvement |
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| Access |
|
X |
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| Email |
Basic |
Groups |
Promotions with pictures |
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Address synchronization |
Intersend type products |
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Wireless |
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| Names & Addresses |
some automated product |
Contact Management |
Information complete including
email addresses and broadcast groups |
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ACT or Top Producer |
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| Digital Camera |
X |
Photo shop |
Quality of pictures and video |
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| PDA |
X |
Integrated with address book |
wireless |
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| Web browsing |
X |
Continuous improvement |
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| Search engines |
X |
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| Search for properties |
CMLS search |
CMLS prospecting |
Terasoft search |
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| CMA |
CMLS |
Top Producer |
Reality Tools |
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Lightening |
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CMLS new system |
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| Virtual Office |
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IDX |
VOW |
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| Internet Marketing &
Selling |
Basic wep page |
High raqnking in generic searches |
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Metrics how doing against objectives |
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Product X |
Product Y |
Product Z |
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Virtual Tour |
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Realtor.com |
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| Town demographics |
eNeighborhoods |
Validated data like Claritas |
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local web pages |
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| Customer Relationship
Management |
|
X |
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| Data Base Marketing |
Prospect data base |
Buy targeted lists |
Performance measurement |
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| SWReilly |
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| 203-246-7372 |
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| Realtor Technology ModelC |
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